地方出版集团主业发展困境及应对策略

Development Predicaments and Countermeasures of the Industrial Mainstay of Local Publishing Groups

中国出版业正处在重大变革和转型过程中,出版主业的发展受到严峻挑战。作为我国出版产业的重要组成部分,地方出版集团如何认识当前的发展形势、分析自身的优劣势?出版主业的发展面临哪些重难点问题?应该如何应对?本文通过对这些问题的梳理,试图为出版主业走出发展困境提供点滴参考。

The publishing industry is undergoing a process of revolution and transformation, and the development of the core business is under great challenge. As an important part of Chinese publishing industry, how should local publishing groups assess the presem developing situation and analyze their own advantages and disadvantages？ Which key and difficult problems will the publishing industry be confronted with？ And what countermeasures should be taken？ Through a deep investigation into these problems, the paper attempts to offer certain suggestions on how to get out of the developmem predicamems.