报刊发行的资本运营

Capital Operation in Distribution of Newspapers and Periodicals

近年不断有资本在报刊发行领域试水,本文试图从中国报刊发行产业链着手,分析其中可能的资本运营空间,并结合近年来报刊发行界的资本运营案例,对中国报刊发行资本运营进行概述式总结,对未来发展趋势作出判断。

In recent years, there are capital operations existing in distribution of newspapers and periodicals. Setting about from the industry value chain of newspapers and periodicals distribution, the paper analyzes the opportunity of capital operation existing in the distribution. Combining the practice,the author sums up Chinese capital operations in distribution of newspapers and periodicals, and expects its future.