维吾尔语言文字广告表达与其风俗习惯关系初探

Uyghur Text Advertising and the Customs of the Uyghur

维语广告与维吾尔族风俗习惯存在碰撞和交融。一方面,维吾尔族风俗习惯对维语广告的表达具有潜移默化的作用,使之呈现出独特的审美意蕴;另一方面,维语广告对维吾尔族风俗习惯有着不容忽视的改变,展现并促进着它们由传统向现代转型。二者相辅相成,共同将维语广告的发展推向一个更成熟、更有效的境界。

the advertising in the Uyghur language and customs of the Uyghur are colliding and integrating. On the one hand the Uyghur customs have exerted a subtle influence on the Uyghur text advertising so that it has a unique aesthetic implication. On the other hand, the Uyghur text advertising has made changes not to be ignored on the Uyghur customs by promoting their change from the traditional type to the modern one. The two are mutually complementary, which pushes the Uyghur advertising up to a more mature, more effective level.