摘要
从顾客价值的定义、驱动因素、测量以及影响结果等四方面对国外顾客价值理论的最新研究进展进行了系统的梳理、综述和评析,并在此基础上对今后的顾客价值研究进行了展望。
The study of customer value, the newest development of marketing theories, attracts many marketing scholars and managers in the field of marketing and is considered as the new source of competitive advantage. The paper first explores the definition, driving factors, measurement and the impacts of customer value on corporation performance according to recent concerning foreign literature and then provides some suggestions about future research of customer value.
出处
《审计与经济研究》
CSSCI
北大核心
2008年第2期88-91,共4页
Journal of Audit & Economics
关键词
顾客价值
驱动因素
测量
customer value
driving factors
measurement
