传媒业市场的“增量”与“存量”及广东省区域市场研究

Study on the Incurement and Current Amount of Media Industry Market and the Area Market of Guangdong Province

本文在分析我国传媒业发展与改革中的"存量"的基础上,重点剖析了"增量"空间——GDP增长所带来的增量、传媒业收入/GDP的比例增加所带来的增量及新闻产品深加工所带来的增量,并分析了传媒业"增量改革"的改革思路和具体路径。并从整体、新兴市场个案和各地级城市三个层面分析了广东省区域市场。最后,提出了大力发展传媒业增量市场的对策建议。

The text base on the analyse the increment and current amount of media industry market, Anatomy the increment which include the increment of the GDP increase etc. stressly. And analyze the reform idea and material route of media industry＇s increment reform. Analyze the reform idea and material route of media industry＇s increment reform. Analze the Guangdong province market through the whole, the case study and the country. At last, put forward the countermeasure and advice of developing the media industry increment market.