民族旅游的真实性探析

Probing Authenticity of Ethnic Tourism

真实性一直是西方旅游学界热切关注的话题,已有许多文章发表。相比之下,国内旅游界这方面的研究起步较晚,方式不同,成果也少。旨在探讨民族旅游背景下的真实性问题,认为民族旅游的真实性应象征地建构在世俗/神圣、破碎/完整、熟悉/陌生、变化/静止、我者/他者、这儿/那儿、现在/那时等二元论概念的后者。这是决定民族旅游产品能否让消费者觉得其具有真实感,从而体验"本真自我"的关键。

Authenticity has always been a hot topic of western tourism scholars, and has already had many articles published. By comparison, Chinese research start of this topic is much later, with little achievement, and the way is different. This paper approaches the problem of authenticity under ethnic tourism background. The author holds that authenticity of ethnic tourism should be symbolically constructed to the latter of the dualism concepts, such as secularity/sacred, fragmentation/holism, famitiarity/strangeness, change/stasis, self/other, here/there, now/then, etc. This is the key to make an ethnic tourism product to satisfy the consumers＇ desire of experiencing the ＂originally true ego＂ thus.