摘要
中国传统商业文化受传统文化的影响,在商业实践中逐渐形成了自己的特色,这在谚语中有深刻的体现:一是义利并举的商业思想;二是因变制胜的商业策略;三是以和为贵的商业理念;四是诚实守信的商业品质。继承和发扬中国传统的商业文化,对中华民族经济的复兴有重要意义。
Chinese traditionary commerce formed its own features in practice, including the thought of pursuing both benefit and righteousness, the strategy of changing for success, the concept of peace and the quality of honesty. They are embodied profoundly in proverbs. It is significant to inherit and carry forward the traditional culture.
出处
《怀化学院学报》
2008年第3期22-24,共3页
Journal of Huaihua University
关键词
谚语
义利并举
因变制胜
以和为贵
诚实守信
proverbs
pursuing both benefit and righteousness
changing for success
peace
honesty
