从媒介的起源看媒介的属性与功能

A Study of the Attributes and Functions of Mass Media from the Origin

关于媒介的属性与功能的争论很早就开始,对于媒介双重属性的定论已得到公认。然而,媒介的属性与功能并不是一成不变的,它是随着媒介的发展而变化的,意识形态属性是媒介与生俱来的,而其经济商业属性则是随着媒介的发展而不断彰显的;而且,随着媒介属性的变化,媒介的功能也发生了变化。

The controversy on the attributes and functions of mass media has lasted for a long time. We have recognized that there are dual attributes in mass media. The morphological one comes by birth; the commercial one shows with the development of mass media. Moreover, the functions also changes with the development.