摘要
良好的城市形象,是一块"金字招牌,"一种宝贵的无形资源。节事旅游对塑造良好的城市形象起着重要的作用。发展节事旅游,走创建精品节事活动之路,对于长远发展节事旅游是一个良好的开始。通过例举厦门的节事旅游活动,对厦门创建具有厦门特色的精品节事旅游活动进行了思考,并提出了发展建议。
Good city image is a ＂golden signboard＇and a＂valuable and invisible resource＂. Festival tourism plays a very important role in building city image. To foster classic festival event is beneficial for developing festival tourism. This essay illustrates several festival events in Xiamen to put forward suggestions to foster classic festival events, as to ensure the development of festival tourism.
出处
《闽西职业技术学院学报》
2008年第1期53-57,共5页
Journal of Minxi Vocational and Technical College
关键词
节事旅游
精品节事活动
厦门
festival tourism
classic festival event
Xiamen
