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The Application of aesthetics to the Personality of Brand Garment

The Application of aesthetics to the Personality of Brand Garment
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摘要 This paper presented aesthetics' application in strengthening brand garment individuality, through the integrated aesthetics design can develop the personality culture chain of brand garment, this is the supporting point for searching for differences, and also it become the key point to make brand from product to sensibility sale. This paper presented aesthetics' application in strengthening brand garment individuality, through the integrated aesthetics design can develop the personality culture chain of brand garment, this is the supporting point for searching for differences, and also it become the key point to make brand from product to sensibility sale.
作者 Xu jing
出处 《科技信息》 2008年第5期221-222,共2页 Science & Technology Information
关键词 审美 品牌服饰 个性 美学设计 aesthetics, marketing aesthetics, personality of brand garment, aesthetics application
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参考文献5

  • 1Yu Mingyang,Zhu Jida,& Xiao Junsong.Brand dissemination study[]..2005
  • 2Yu Mingyang and so on.Name brand mystery[]..1999
  • 3He Jiaxun.Brand image scheme[]..2000
  • 4Liu Xiaogang.Brand garment designing[]..2001
  • 5Caorong.Vision and feeling: marketing aesthetics[]..1999

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