《辽沈晚报》足球新闻报道的特点与制胜策略——以2006年世界杯足球赛报道为例

Features and Winning Strategies of Liaoshen Evening's Football News Report Illustrated Through the Reporting of 2006 FIFA World Cup

运用文献资料、逻辑分析、专家访谈等研究方法,通过对《辽沈晚报》2006年德国世界杯足球赛报道的归纳和分析,得出《辽沈晚报》足球新闻报道的特点:编辑策划凸显个性;深度报道彰显实力;客观报道含而不露;贴近受众立足本土。并从进一步提升专业性与权威性、加强娱乐休闲性、走国际化创新之路、提高从业人员的综合素质等几方面,提出该报在激烈的媒体竞争中的制胜策略。

The.features of Liaoshen Evening＇s football news report concluded from the methods of literature, logical analysis, expert interviews and so on are： unique in editing; strong in in-depth reporting; objective in reporting and reader-friendly. The strategies for Liaoshen Evening to adopt to win out in the fierce competition of media are put forward： to improve its professionalness and authoritativeness; to reinforce its entertaining function; to internationalize it and to improve the comprehensive qualities of its working staff.