摘要
针对目前小区域景区旅游产业发展战略研究较为薄弱的状况,文章选取浙江安吉黄浦江源头景区作为案例,基于SWOT模型探讨小区域景区旅游产业发展的战略选择。在对黄浦江源头景区进行SWOT分析的基础上,提出了小区域景区旅游产业发展的四种战略选择,以期为小区域景区旅游产业的发展提供思路和参考。
Based on the situation of the less-study on developing strategy of small-area scenic spots＇ tourism industry, its developing strategy based on the SWOT （strength, weakness, opportunity and threat） model are made by taking the source area of Huangpu River in Anji county of Zhejiang province as case. After analyzing the SWOT in the source area of Huangpu River, four strategies for small-area scenic spots＇ tourism industry are put forward in order to provide some help for their development.
出处
《改革与战略》
北大核心
2008年第3期93-96,共4页
Reformation & Strategy
基金
浙江省2006年新世纪高等教育教学改革立项项目资助课题(yb06129)。
关键词
SWOT模型
黄浦江源头
旅游产业
战略研究
SWOT model
the source area of Huangpu River
tourism industry
strategy study
