论民营企业在旅游投资与经营中的资源整合

Resource Integration in the Development of Tourism Investment for Private-Owned Enterprises

民营企业是近年旅游业投资与开发的主力军。现实中旅游资源的浪费与破坏十分突出,制约着行业的深层次发展。为了使民营企业在旅游业保持可持续发展的同时取得较好的经营效果,资源整合十分关键。文章主要从关系整合、地域整合、文化整合、信息整合与营销整合等方面提出了自己的见解。

In recent years, private owned enterprises have become the support of investment and development in tourism industry. But there are some crucial problems on waste and destroy of tourism resources which restrict further development of the tourism industry. Resource integration is the key point for private owned enterprises to make the tourism industry keep sustainable development and achieve better operation benefit. Some suggestions and ideas were given in this essay from the point of relation integration, location integration, culture integration, information integration and marketing integration, and so on.