以认知心理测评解析南京旅游地形象

A Psychological Measurement & Analysis on Nanjing's Image

引入非结构法理念设计旅游地认知形象测评的方法,并以认知心理的视角解析旅游地形象.在对南京旅游地形象的测评结果做认知心理分析后,提出了南京目前的旅游形象存在的诸多优势与缺陷及其形成的深层原因.结合旅游者的认知心理规律以及南京的实际,构想了优化南京旅游地形象的基本策略.

The author avails the Echtner＇ s anti-constructional idea to design a new way to measure the destination＇s image and attempts to make an analysis of it with the view of cognition psychology. Practicing the thinking on the measurement ＆ analysis of Nanjing＇ s image, the article points out the main advantages and weakness of image of this city and profoundly reveals the relative reasons for that. Combining the psychological regulation of the tourists and the present conditions of Nanjing, the author shows the strategy to optimize the city＇ s image.