摘要
区域营销理论是在一般性的营销战略层面上研究市场细分、目标定位、沟通等区域形象营销问题,对发展我国区域经济有特别的意义。区域形象营销框架的构建也必须在市场细分及其目标选择、定位、营销目标协同等方面进行思考。
The regional marketing theory is studying the market subdivision, the target positioning and the communicating of the regional image marketing. It is very important to develop the regional economy in China. The construction of the marketing frame of the regional image should be based on the market subdivision, the choice and positioning of the market target, etc.
出处
《长江大学学报（社会科学版）》
2008年第1期91-93,共3页
Journal of Yangtze University（Social Sciences Edition）
关键词
区域形象
区域营销
营销框架
regional image
regional marketing
marketing frame
