美国消费社会初期的男性消费透视

On male consumption in the early American Consumption Society

19世纪末期,由于经济的快速发展,一个现代消费社会在美国逐步兴起与发展。消费成为美国生活方式和大众文化的重要组成部分。长期以来,人们普遍相信消费是一种女性化行为,而忽略了男性作为消费者的角色。但高涨的消费浪潮将美国男性卷入了不同层次的消费活动中。男性开始成为美国现代消费社会的一部分。随着20世纪的推进,男性消费群体的兴起逐渐获得了社会大众的普遍认同。

In the late nineteenth century, because the economy developed rapidly, a mouern ocnsumption society gradually rose and developed in the United States. Consumption came to be the foundation of a distinct American lifestyle and popular culture. However, a man＇s role, as a consumer, was generally ignored by the people, who believed that consumption was a feminine phenomenon in general. In this consumer-led society, American men inevitably were drawn into the realm of consumption. As the twentieth century progressed, American men became a part of consumer society as well as women. Male consumers were gradually being accepted by the American society.