武汉东湖文化旅游产品创新研究

Innovation study about the East Lake cultural tourism production in Wuhan

文化旅游是旅游的一种重要形式,也是旅游产品的一种重要形式.当前武汉东湖旅游不景气的原因,主要是东湖文化挖掘不足,品位不高;在体验旅游经济时代,发展东湖文化旅游的关键在于转变旅游产品开发的思路.同时提出创新东湖文化旅游,主要是要精心包装现有文化旅游产品;推出东湖各种文化旅游项目;整合旅游文化资源;构建吃、住、行、游、娱、购等文化旅游产业链.

Cultural tourism is an important form of both tourism and tourism products. In the article, the author suggests that the reason for current relatively slow development of Wuhan East Lake is due to lack of deep discovery of the East Lake culture, lack of cultural taste. Meanwhile the author concludes that the key to develop the East Lake cutural tourism is to transit the traditonal thinking way of tourism product development especially in the times of the expericencing tourism economy. Therefore the author puts forward the idea of innovating the cultural tourism Of the East Lake. That is packing the current cultural tourism products elaborately; forming various culltural tourism items; integrating tourism cultural resources; making culture tourism industrial chain on eating, accommodation, transportation, shopping, etc.