整合是网络媒体提高传播效果的根本

The Key to Reinforce the Transmit Effect Is to Combine the Internet Media

网络新闻是重整合还是重原创,这实际体现了网络传播过程中不同的新闻理念。通过试从受众需要、网络媒体所面临的信誉危机、目前网站编辑制作新闻的主要方式以及整合可以实现媒体间的多赢四个层次来阐述,从而论证了重整合是提高网络新闻传播效果的根本。

Whether the Net News should pay particular attention on the integration or the original, it in fact reflects the different news ideas in the process of the network spreading. In this thesis, the author tries to expound from four levels which are the need of the audiences, the reputation crisis which the network media faces, the main manner by which the present website editor produce the news, and the integration which can realize the profits among the medias. It thereby proves that the integration is the basis of improving the effect of the Net News dissemination.