奥运经济的发展及对中国体育产业的效应分析

Development of Olympic Economy and Analysis of Its Effects to China's Sports Industry

2008年北京奥运会的到来,给中国经济增长带来了新亮点,使得中国体育经济在促进投资、吸纳就业、带动消费方面起到了巨大的作用。它给中国体育的产业带来了机遇与风险,但更多的是前所未有的发展机会,促使体育产业在遵循经济规律的基础上有效率地发展,加快了其内部结构的调整,加快了其产业化的进程。针对奥运经济给中国体育产业带来的正负效应,提出了相应的对策,以促使体育产业在奥运契机下完善政策及法制建设,完善体育产业运行机制,加快体育人才、体育企业的培养。

With the coming of Beijing＇s 2008 Olympic Games, China＇s sports economy is faced with a great chance of development. The Olympic Games play a more and more important role in accelerating investment, absorbing employment and boosting consumption. Meanwhile, Olympic economy has brought not only opportunity, but also risk to China＇s sports industry, which gives the sports industry a further development and a more efficient operation based on circulation economy. Besides, it expedites sports industrialization and inside structure adjustment. As for the positive and negative effects of Olympic economy on China＇s sports industry, the essay points out related countermeasures, such as perfecting sports industry policy and law, as well as it＇s operation mechanism, speeding up fostering persons with ability in sports and sports enterprises.