网络对家具企业市场营销的影响分析

Network Marketing of the Furniture Business Impact Analysis

计算机网络日益普及丰富了家具企业市场营销的内涵,为家具企业网络营销带来了良好的机遇。在网络环境下,客户处于倾向建立一种学习型关系的强势地位。因此,树立客户资产观、重组业务流程、导入并实施客户关系管理、营造"客户至上"的家具企业网络文化、有效锁定客户及增强网络形象和信誉是家具企业营销获取竞争优势的关键所在,同时也为家具企业市场营销策略的选择和营销手段的科学化提供了技术支持。

Growing popularity of computer networks furniture enriched the connotation of Enterprise Marketing for the enterprise network marketing furniture brought good opportunities, In the network environment, the tendency of customers at the establishment of a learning relationship strong position, effective lock customers and enhance the image and credibility of the network is the furniture industry marketing access to the key to competitive advantage. At the same time for the furniture industry marketing strategy and the choice of the means of scientific marketing provided technical support.