摘要
本文通过对社会营销观念和关系营销观念的理论对比,找出两种营销观念在理论和观点上的联系与区别,并对两种观念在具体实践中的应用进行了分析,对企业树立科学发展观,追求社会与企业的可持续发展具有极其重要的现实意义。
In this paper, through theory contrast about social marketing concept and relationship marketing concept, the author identified the contacts and distinction on two concepts in theory and views, and analyzed the application of two concepts in the concrete practice. This way for enterprises to establish the scientific concept of development, to pursuit the sustainable development of social and enterprises is of extremely important practical significance.
出处
《中国市场》
北大核心
2008年第6期142-143,共2页
China Market
关键词
社会营销
关系营销
可持续发展
social marketing
relationship marketing
sustainable development
