摘要
百思买的营销理念曾经经历了几番演进。如今，他们把目标定位在“做顾客利益的‘代言人”’，“为顾客提供‘最佳生活”’。不仅仅是优惠的价格，更有最优的产品和最棒的服务。从而使百思买成为经营家用电子商品的巨头。
The marketing concept of Best Buy has been developed for several times. Now, it oriented itself as the ＇speaker＇ of the consumers while providing ＇the best life＇ for them. Not only the favorable prices, but also the best products and services, which help Best Buy become the giant among the home electronic products operators.
出处
《国际商业技术》
2008年第2期42-43,共2页
International Business & Technology
关键词
百思买
营销理念
服务
Best Buy, marketing concept, service
