摘要
技术产品与传统消费品的不同特点，对技术品牌开发具有意义。技术品牌具有可以在较短时间内建立、品牌的目标市场弹性较大、品牌开发的手段多样化、品牌开发以企业形象为基础、品牌开发不再光靠品牌经理等特点。
It is worthwhile to differentiate the technical products from the traditional consumer goods in order to develop the technical brands. The technical brands can be created in a comparatively short period and its target market is more flexible. On the basis of the company image, there are various approaches to develop the brand, which no longer relied on the brand manager.
出处
《国际商业技术》
2008年第2期48-51,共4页
International Business & Technology
关键词
技术产品
技术品牌
品牌开发
品牌策略
technical product, technical brand, brand developing, brand strategy
