试论企业无形资产管理

About the invisible assets management in enterprises

介绍了企业的无形资产及无形资产的收益特征,探讨了无形资产在企业价值创造中的作用,提出了企业进行无形资产管理的具体方法,并进行了详细阐述,以充分发挥无形资产在企业价值创造中的作用,从而提高企业的利润源和竞争力。

It introduces the invisible assets of enterprises and the profit feature of invisible assets, discusses the action of the invisible assets in the value creation in enterprises, which will display their action in the value creation in enterprises fully and improve the benefit source and competitive power in enterprises.