我国旅行社产品同质化成因的经济学分析

Economics analysis of China tourist agent product homogenization's forming reason

文章运用经济学尤其是产业组织理论和博弈论的有关分析方法,结合中国旅行社业的特点,从3个方面对中国旅行社产品同质化现象的成因进行了系统全面的分析,认为:①旅行社缺乏创新的激励,是旅行社产品同质化现象产生的内在原因;②旅行社创新能力有限,是旅行社产品同质化现象产生的客观原因;③旅行社尤其是中小旅行社缺少创新的动力,是旅行社产品同质化现象产生的主观原因。

This paper makes exploratory research on the causes of product similarity between travel agencies in China from three aspects using economics especially the industrial organization theory and the game theory as analytical methods. The results indicate that：① the traits of service and public goods reducing the incentive to innovation is the intrinsic factor of product similarity between travel agencies in China;② the competitive structure of travel agency industry in China making it lack of capital is the objective cause,and③the relationship between big and smail businesses in travel agency industry making it lack of motivation is the subjective reason.