论城市品牌战略的构建——以云南省曲靖市为例

On city brand strategy's construction——take Yunan province Quijin city as example

城市的品牌战略应考虑企业品牌建设与城市品牌建设并重,在企业品牌与城市品牌之间形成良性互动的关系。在企业品牌建设方面,要重点围绕城市支柱产业,打造企业自主知名品牌;在城市品牌建设方面,要根据当地实际情况,打造具有地方特色的城市品牌。

The construction of enterprise brand and the construction of city brand should be valued equally in city brand strategy. Enterprise brand and city brand should be promoted collectively. The emphasis of enterprise brand is to create self-directed famous brand which is derived from local mainstay industry. The city brand must have local characteristic.