建构品牌管理委员会 保护中国品牌

Constructing brand's management committee to protect Chinese brand

21世纪品牌成为企业参与市场竞争的利器,也是衡量一个国家竞争力的标准。但是近年来我国品牌屡遭并购,给我国经济带来极大的损失。本文分析了我国品牌屡遭并购的原因,提出通过建立品牌管理委员会发展品牌,保护品牌。

In 21st. century, brand has not only been a good weapon for enterprises＇ market competition, but also a standard to measure the competitiveness of one nation. But in recent years, domestic brands were suffered from being acquisition frequently, which has brought great damage. This paper analyses the reason of our being acquired, and then presents the development and protection of our brands could be achieved by building Brand Management Committee.