动画片开发需重视玩具元素

Attach Weight to Toy Element when Developing Animation

近年来,中国玩具制造业总体发展态势良好。很多企业从粗犷的批发经营模式向品牌化的精细方式转变,涌现出了一批品牌玩真企业,其中以动漫形象衍生品为主的产品至少占到销量的半壁江山。本文介绍了哪些玩具适合动漫衍生品的开发,玩具企业对动画片创作和卡通形象塑造有什么要求和期望,相信对有关的动漫和玩具企业都有参考价值。

Manufacture of toys has maintained a good momentum for these years.Lots of companies are changing from a rough style of wholesales towards refined pattern of brand cultivation.A bulk of brand toy companies emerge,while animation and comics merchandises compose at least half of the whole market. What kind of toys are suitable for development for animation and comics and what kind of requirement and expectation would toy companies have on animation and character creation will be covered in the following article.