摘要
当今时代,冗余已经弥漫到社会的各个角落,广告要寻找最合适有效的诉求方式打动受众,就要做到情与理并重,"欲望"与"需要"并重,"感官"与思维并重,要根据实际情况进行"附和诉求"或"噪声诉求"。
At modern times, the society is filled with redundancy and the suitable way should be found to appeal to the audience by putting the same emphasis on emotion and reason, desire and need, sense and thinking, and by carrying out echoing appeal and noise appeal.
出处
《中南民族大学学报（人文社会科学版）》
CSSCI
北大核心
2008年第2期175-177,共3页
Journal of South-Central Minzu University (Humanities and Social Sciences)
关键词
冗余
广告
诉求
redundancy
advertise
appeal
