摘要
消费情绪的研究主题主要包括消费情绪的构成维度、消费情绪的测量、消费情绪与消费决策评价理论、消费情绪体验与消费行为关系模式、消费情绪实证方面的研究。指出混合情绪对消费行为的影响、消费情绪与消费行为之间相互影响关系研究是消费情绪研究未来发展的方向。
The research about consumption mood includes such topics： consumption mood constitution dimension, consumption mood survey, consumption mood and consumption decision -making appraisal theory, the relations between consumption mood experience and expense behavior pattern, consumption mood positive research. How the mix mood effects on the consumption behavior, how to influence between the mood and the consumption behavior mutually are the future developing ways of consumption mood research.
出处
《软科学》
CSSCI
2008年第3期28-32,共5页
Soft Science
基金
湖南省教育厅2006年度优秀青年基金项目(06B051)
湖南省哲学社会科学成果评审委员会项目(0608040C)
关键词
消费情绪
消费体验
消费行为
consumption mood
consumption experience
consumption behavior
