非线性定价的贝叶斯均衡策略研究

RESEARCHING THE BAYESIAN EQUILIBRIUM OF NONLINEAR PRICING

本文利用贝叶斯均衡策略研究非线性定价问题,将消费需求类型推广到三种,设计一个非线性价格机制博弈,推导出该博弈的贝叶斯均衡,得出结论:当消费者类型满足不同假设条件时,得到贝叶斯均衡策略也不同.文中还将贝叶斯均衡与纳什均衡进行比较,并从博弈角度为一类企业(如电信公司等)的定价提供理论依据.

This paper designs a mechanism making a non-linear price for consumers with different demanding. The author deduced the Bayesian Nash equilibrium according to the individual-rationality and incentive-compatibility constraint. The paper also compares the Bayesian equilibrium with the Nash equilibrium;therefore it gives a proof for nonlinear pricing from the point of view of Game Theory.