旅行社行业发展动向及对策——以浙江为例

Research on Zhejiang Travel Agency Industry Development and Measures

进入21世纪,在高度融入世界经济,全面建设小康社会,构建社会主义和谐社会的历史进程中,浙江旅行社业迎来了新的发展时期,浙江经济社会的发展对旅行社产业提出了新的更高的要求。本文全面分析了浙江省旅行社行业面临的新环境,提出了浙江省旅行社行业的发展思路。

Entering the 21st century with a highly integrated world economy and building a socialist well - off and harmonious society in the historical process, Zhejiang travel agency industry has come into a new period of development, and the economy of Zhejiaag and the social development of the travel agency industry will bring about newly high demands, This paper completely analyzes the new environment of Zhejiang travel agency industry, then gives some suggestions about Zhejiang travel agency industry. Therefore, to seize opportunities and meet challenges, Zhejiang travel agency industry should analyze the new environment comprehensively and understand the development trends very well, then ensure the industry sustainable and healthy development.