摘要
浅析了近年来中国烟草业的发展历程,并且总结出了烟草品牌战略、建设现代流通企业、多元化经营战略、国际化经营战略、引入市场竞争机制等观点。
The development process of Chinese tobacco industry in recent years was analyzed.And the viewpoints such as tobacco brand strategy,building modern circulation enterprises,diversified management strategy,internationalized management strategy,introducing market competition mechanism were put forward.
出处
《安徽农业科学》
CAS
北大核心
2008年第7期2796-2797,2812,共3页
Journal of Anhui Agricultural Sciences
关键词
烟草
品牌
现代流通
多元化
国际化
竞争
Tobacco
Brand
Modern circulation
Diversification
Internationalization
Competition
