摘要
在医院管理中运用公共关系的手段,将"名医、名家"介绍给就医顾客,利用宣传工具将医院推荐给社会,重视"新人新事新风尚"的宣传、营造为社会服务的良好形象,有利于促进医院优势学科、优势技术的发展。
With means of public relation, the measures will advance the development of hospital as introducing famous doctors to the patients, propagandizing the hospital to the society, and building up the wonderful vision of serving for the society.
出处
《解放军医院管理杂志》
2008年第3期209-210,共2页
Hospital Administration Journal of Chinese People's Liberation Army
关键词
医疗服务市场
形象
宣传
medical services market
vision
propaganda
