摘要
由于武夷文化品牌的经典性价值,把与武夷山世界遗产文化有直接关联或间接关联的闽北文化品类统称为武夷文化是合情合理的。"武夷"是一个地理学概念,武夷文化是一种精品文化知名品牌。"闽北"一词,是管理学意义上的行政区划概念。"闽北文化"属于"冰糖葫芦式"结构体系,表现出整体松散中部分重叠的特征。"武夷文化"基本属于"蛛网式"结构体系。充分发挥世界双遗产的品牌效应,充实人类共有精神家园,是闽北和武夷学院在人文社科领域投注精力的不二选择。
Wuyi is a concept of geography, the world heritage culture. Wuyi is a culture of well - known brands. As Wuyi cultural classics of brand value, it is reasonable that Wuyi cultural include the culture of North Fujian category which is directly related to contact or indirectly linked to Wuyi culture. “Minbei (North Fujian)” is the concept of administrative divisions in the management sense.“the culture of North Fujian ” belong to structural system “the ice - Sugar - Hyacinth model”, It shows a feature that part overlap each other in entirety loose. “Wuyi culture” belongs basicly to “spider web” structural system. Give full play to the brand effect of the world natural and cutural heritage, enrich mankind spiritual home is only choice for North Fujian and Wuyi University to gather energy in the humanities and social sciences fields.
出处
《武夷学院学报》
2008年第1期34-37,共4页
Journal of Wuyi University
关键词
武夷文化
闽北文化
世界遗产
学理
品牌
Wuyi culture
the culture of North Fujian
world heritage
academic
brand