专门用途英语学派对语篇体裁的阐释及应用

ESP School's Interpretation of Genre and Its Application

专门用途英语学派认为语篇体裁是由其专门用途与特定语言特征来定义的,交际目的与文本实现是语篇体裁的核心,同时语篇体裁是一种社会建构。这为酒店简介这种语篇体裁提供了将交际目的、语言形式和社会语境有机结合起来分析的思路。酒店简介是一种语体混杂的促销话语,酒店服务的特点影响着酒店简介的文本实现,通过语料比较分析可以研究酒店简介的语体变异,从而对该语体有更深刻的认识。

According to English for Specific Purposes （ESP） School＇ s interpretation, genre is conceptu- alized by its specific usage and certain linguistic features. The core of genre, which is a social construction, is communicative purposes and their textual realizations. Such an idea enables us to analyze hotel brochures in communicative purposes, linguistic features and social contexts. Hotel brochures are a promotional discourse of mixed genre and their textual realization is affected by the special characteristics of hotel services. Genre variations of hotel brocures can be discerned and explained by comparative analysis of different corpuses.