基于定量指标体系的我国非寿险保险公司核心竞争力研究模型

The Core Competition Power Research Mode for Non-life Insurance Company Based on Fixed Amount Index System

我国保险市场正逐步开放,面对资本雄厚、技术先进和经验丰富的外资保险公司,我国非寿险保险公司惟有培养出自己的核心竟争力,才能在激烈的市场竟争中生存与发展。国内非寿险保险公司长期以来习惯于粗放式经营,对什么是核心竞争力、如何科学地评价核心竞争力,并进而提升核心竞争力都不甚了解。本文试图结合我国非寿险保险业的特点来阐述核心竞争力的内涵、构建相应的评价指标体系,从而有效地提升非寿险公司的核心竞争力。

This text tries to expand on the intension of the core competition power and setting up the evaluation index system, and as a result to promote the core competition power availably for non-life insurance company.