论旅游目的地建设中节点的错位协调开发

Coordination and Difference Location Development of Junction Point in Tourism Destination

在分析旅游节点的构成及其类型的基础上,阐述了旅游目的地各类节点错位协调开发的必要性,探讨了节点错位协调开发的模式,包括完善政府监控、市场主导、企业运作的协调发展体制;坚持节点错位开发的原则,实行差异化开发战略;健全节点协调发展,共同打造目的地旅游品牌的机制(含快速反应机制、统筹安排机制、联合宣传促销机制等)。

Based on the studies of the constitutions and types of the junction point, we put forward the nceessity of coordination and difference location development, and discuss its patterns, which include improving tje system that the government supervises, the market dominates and, the enterprise operates. We should insist on the principle of that and carry on disparity development strategies. We also elaborate the mechanism which can develop junction points correctly and establish the brand of tourism destination. It contains rapid reaction mechanism, overall planning mechanism and joint propaganda and promotion mechanism.