黑龙江省农产品绿色营销中的问题分析

Analysis of Green Marketing for Agriculture Products in Heilongjiang

黑龙江省具有发展绿色农业的资源和生态优势,在政府推动和市场效应的双重作用下,农产品绿色营销观念开始为企业及农民所重视。在实践中黑龙江省农产品绿色营销取得了一定进展,但也存在一定问题。面对问题,必须采取正确的农产品绿色营销对策,促进黑龙江省绿色农业和绿色农产品的发展。

By using the advantages of resources and ecology, Heilongjiang provincial government is developing green agriculture with their great efforts. Promoted by the government and market, more and more enterprises and farmers begin to pay their attention to the concept of green marketing for agriculture products. Though having gotten some progress in green marketing, there exist many problmens also. For promoting the development of green agriculture in Heilongjiang Province, it is necessary to adopt correct strategy of green marketing to solve the problems.