重庆市发展都市旅游的SWOT分析及其问题与对策探讨

The Analysis with SWOT Approach on Developing City Tour in Chongqing

文章运用SWOT方法分析重庆市的都市旅游的结果表明:区位优势、交通优势、资源优势和经济发展的势头,都有利于重庆都市旅游的发展;但存在着景区开发管理还不成熟、时空局限造成的旅游设施及产品供给不足、旅游形象不鲜明、宣传促销力度不够等问题。应该加强都市旅游开发意识,着力打造旅游精品,认真思考重庆都市旅游形象的定位,提高重庆的文化内涵与文化质量,才能把握良好的机遇,迎接挑战,解决困难。

Thls essay analyses the city tour in Chongqing with the approach called SWOT, and concludes as follow：the vantages of zone bit,traffic condition,resources and the economy development tendency are all favorable to the developing of city tour in Chongqing. Meanwhile, there also exist problems. For instance, the exploitation and management of scenic spots are not mature, tour facilities and products supply are not enough because of the space - time limitation, the tour image is not distinct, and the weight of publicizing and promotion is weakly given. Consequently, the exploiting consciousness of city tour should be strengthened, the competitive tour products should be paid more attention and energy, the right situation and status of the tour image in Chongqing＇ s city tour should be considered carefully, and the cultural connotation and cultural quality of Chongqing should be improved as well. Through these, the superb opportunities can be grasped in order to face challenges and the difficulties can be solved finally.