摘要
分析了我国高等教育引入市场营销理念的客观必然性,阐明了STP营销战略的可应用性和如何利用STP营销战略改进高校招生宣传工作。
The article analyzes the necessity of introducing marketing concept into the field of Chinese higher education. It also elaborates the method of taking advantage of STP promotion theory for the sake of the student enrollment propaganda.
出处
《武汉理工大学学报（社会科学版）》
CSSCI
2008年第2期238-241,共4页
Journal of Wuhan University of Technology:Social Sciences Edition
关键词
高校
招生宣传
STP营销战略
universities
student enrollment propaganda
STP promotion theory
