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网络顾客满意度指数模型构建 被引量:9

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摘要 随着网络技术的发展,网络购物逐渐走入人们的生活,并且成为人们日常生活重要的购物渠道。探索与研究网络顾客满意度指数,既是对网络购物顾客满意度指数的构建,也是对传统顾客满意度指数的补充与完善。借鉴营销学、电子商务以及管理信息系统三个领域的研究,建立一个网络顾客满意度指数理论模型,以期对在线交易理论与实践有所帮助。
作者 王海萍
出处 《山东社会科学》 CSSCI 北大核心 2008年第4期101-103,共3页 Shandong Social Sciences
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