摘要
竞争对手的确定与对策●郑瑞林贾英杰（沈阳大学辽宁１１００４４ＡｂｓｔｒａｃｔＴｈｅｍａｒｋｅｔｃｏｍｐｅｔｉｔｉｏｎｈａｓｂｅｃｏｍｅｅｖｅｎｍｏｒｅａｃｕｔｅｔｏｄａｙ．Ｉｔ＇ｓｈｉｇｈｌｙｉｍｐｏｒｔａｎｔｆｏｒｅｎｔｅｒｐｒｉｓｅｓｔｏｄｅｔｅ...
The market competition has become even more acute today It's highly important for enterprises to determine the competitors This article uses AHP to determine main competitors and discusses how to make enterprises' tactics against competitors
出处
《情报理论与实践》
CSSCI
北大核心
1997年第3期158-161,共4页
Information Studies:Theory & Application
关键词
企业
竞争对手
竞争情报
Competitive intelligence/Competitive rival\ Competitive strategy
