以咸阳博物馆为例论文化符号学在CIS中的体现

Discussion of the Embodiment of Cultural Semeiology in CIS with the Example of Xianyang Museum

通过对文化符号学理论的研究,分析了文化符号学与C IS的关系,探讨了符号在C IS中的作用与意义。以咸阳博物馆为例,根据符号学理论,解读和深入研究作为视觉传达要素的符号如何运用在企业形象中,以期为文化符号学理论在C IS中进一步推广与应用提供一条新的思路。

The relationship between cultural semeiology and CIS was analyzed. The function of symbols in CIS was discussed through the theoretic study of cultural semeiology. The ways to apply symbols, as the key element of the visual communication, in company image were explained with the example of Xianyang Museum. The purpose was to provide a new approach to further extend the application of cultural semeiology in CIS.