民间艺术语言在现代包装设计中的延伸

Folk Art Language in Designing of Modern Package

现代包装设计作为与民众生活密切相关的设计艺术门类,应积极从民间艺术语言中借鉴和吸收丰富的艺术元素,如民间自然材料的巧用、造型风格的妙用、吉祥图案的适用、对比色彩的敢用,将传统形式内容重新整合,这不仅是对民间文化真正意义上的传承和发展,更符合现代人的审美情趣,走有特色的包装艺术之路。

Modern package design, as a discipline closely related to people’s living, should actively absorb various art elements from folk arts language, such as folk natural materials, form style, lucky pattern, contrasting color. Combining the traditional form and content is not only the inheritage and development of the folk arts in the real sense, also confirms more to the modern aesthetics.