中国电子出版物发展的瓶颈及对策

Bottleneck in the Development of Electronic Publications in China and the Countermeasures

中国的电子出版目前仍然存在规模偏小、市场份额少、创新能力低、产业布局不合理等问题。要突破这些瓶颈,必须采取一些措施:制定产业宏观发展战略;加强知识产权保护;扶持产业发展;加大执法力度;规范技术标准;更新理念,整合资源,形成合力;降低成本,提高出版物的市场价格竞争力等。

The electronic publications in China are faced with problems such as small quantity, small market share, low creativeness, and inadequate industrial layout. To break through these bottleneck problems, the following measures should be adopted： to work out a strategy for the macro industrial development, to enhance protection of IPR, to assist industrial development, to enhance law enforcement, to standardize technological specifications, to upgrade ideas, to reorganize resources and achieve synergy, to lower cost and improve the price competitiveness of electronic publications.