基于消费者行为的乡村旅游开发实证研究——以广西北流市罗政村为例

A Positive Research into the Exploitation of Rural Tourism Based on Consumer Behaviors——Taking Luozheng in Beiliu of Guangxi as a case

文章基于大量的调查数据分析了旅游者的旅游动机、决策行为、出游方式、消费行为和旅游偏好等,从中发现了某些旅游者行为规律,并指出了旅游者行为与人口统计学特征的某些内在互动关系,从而为乡村旅游地旅游设施的建设、旅游项目的开发、客源市场的宣传促销等提供理论指导与建议.

Research is done for the tourism exploitation in rural regions from the angle of consumer behavior. According to some original data acquired by investigation, analysis is made in this article of the traveling motivation, the decision making behavior, the consumption behavior, travel preference and so on, and then some traits of tourist behaviors and the interrelationships between tourist behaviors and demographic characters are summed up. Based on the findings of the analysis, some suggestions for rural tourism regions about the building of tourism facility, the exploitation of tourism program and marketing and promotion are proposed.