南京湖南路与夫子庙商业街的商业模式比较及对策研究

0n the Different Business Models of Hunan Road and Confucius Temple in Nanjing

商业街是中心城市蓬勃发展的商业模式。南京的商业街建设,在全国有着重要的地位和影响,其中最著名的湖南路和夫子庙商业街,二者的商业模式各有不同。本文就两大商业街的顾客客流量、年龄、职业、学历、月收入等因素的调研数据进行比较,初步探讨二者商业模式的异同,对二者的交通设施、布局功能、发展管理三方面提出改善对策,以及提出错位经营打造生态商业街观点,为今后提升商业街的竞争力具有借鉴指导意义。

Commercial Street is a booming business model in central city. Build- ing commercial streets in Nanjing play an important role in China, In Nanjing, the most famous commercial streets are Hunan Road and Confucius Temple, whose business models are .different. Through comparing of Street traffic, age, occupation, education, income and other factors of two major commercial customers, this paper discusses the similarities and differences between the two business models, and raises the improving measures about the transport facilities, layout functions, management and development, and proposes the viewpoint that difference operation is to build ecological commercial street, which have benefits to improve the competitiveness of the commercial street in the future.