高校校报典型报道策略

Typical reporting strategy for college newspapers

针对高校校报典型报道缺乏创新的现状,指出了典型报道在高校宣传报道中所处的地位和起到的重要作用,通过理论联系实际的方法,从高校校报典型报道需要进行观念创新、主题创新、表现形式创新及加强报道策划等方面进行了阐述,总结了高校校报典型报道策略。

In view of the present condition of lacking creativity of university newspaper, the article points out the important position and function of the typical report in the university publicity report. It expatiates several ideas of creativity in concept, topic and manifestation and enhancing the planning of the typical report in the university reporting connecting with the practice, totally summing up a typical report strategy for the university newspaper.