基于博弈论的闭环供应链定价模型分析

Analysis on Price Decision of Closed-Loop Supply Chain Based on Game Theory

构建了基于第三方回收模式的闭环供应链定价模型,运用博弈理论分析该系统最优定价策略。研究表明:制造商与零售商、制造商与第三方回收商分别构成了Stackelberg博弈关系,制造商只有在决策时必须分别考虑零售商、第三方回收商对自己决策的反应,才能实现自身利益最大化,反之,零售商、第三方回收商也要考虑制造商的决策才能实现自身利益的最大化。此外,该文还分析了模型结构对利润的影响。这些结果证实了闭环供应链的理论基础。

The closed-loop supply chain （CLSC） pricing model is constructed based on the third-party take-back model. This system is most superior fixed price strategy through gambling theory analysis.The research indicates that manufacturers and retailers, manufacturers and the third party take-back business constitute the Stackelberg gambling relations, separately. Manufacturers can realize their own benefit maximization only when they consider separately retailers and the third party take-back business response to their decision-making. Otherwise, retailers and the third party take-back business also need to consider manufacturer＇ s decision-making, and they can realize their own benefit maximization. In addition, this paper also analyzes the model structure for affecting the profit. Results consummate the rationale of CLSC.